Retail Displays

Retail Displays That Do the Hard Selling for You

Getting people through the door is one thing. Keeping them engaged once they’re inside? That’s where displays earn their keep. A well-placed point of sale unit or menu holder isn’t just functional—it’s persuasive.

It can guide the customer journey, spotlight promotions, or push high-margin accessory lines where customers are most likely to convert. From adhesive data strips to aluminium cable hanging systems, your display equipment should do more than just sit there—it should sell.

Since 1998, Bethel Shopfitting World has helped retailers across Australia set up smarter, sharper store displays. We supply everything from clear plastic poster holders to hangsell racks, giving you the tools to impress your customers and improve flow from entry to checkout.

What Makes a Great Retail Display?

• Visual Cohesion: Your displays should match your brand—clean, rustic, luxe, or bold. Use matching frames, multi-step acrylic display, and sign holders to keep it consistent.

• Signage Matters: Snap frames and poster holders keep promotions neat and readable, while ticket frames and data strips add polish and clarity.

• Colour & Style Fit: Match your display tables, baskets, and racks to your store’s colour scheme for a seamless look.

• Functionality & Flexibility: Choose freestanding and modular displays that adapt to your stock.

• Visibility Boosters: Use tier displays and magnetic systems to improve product visibility and switch things out quickly.

• Traffic Control: Queue barriers and floor posters guide customer flow and avoid cluttered walkways.

• Durability: Displays should withstand busy stores. Consider metal shelving, tough acrylic, and weather-safe options for indoor and outdoor use.

• Budget Friendly: With factory-direct pricing, Bethel keeps things affordable without cutting corners.

• Fast Turnaround: Need displays quickly? Our large Sydney warehouse can quickly deliver anywhere in Australia.

• Built to Sell: Every display should enhance your store’s layout, increase sales, and support your visual merchandising strategy.

Choosing the Right Retail Displays for Every Corner of Your Store

Not all product displays are created equal. What works at the checkout won’t always shine in the middle of your floor. The key to powerful visual merchandising is picking the right tool for the job—and knowing how to use it to draw attention, organise stock, and create an in-store experience that sells.

At Bethel Shopfitting World, we offer an extensive range of retail displays designed to fit every zone of your retail store. Whether you’re dressing up a bustling checkout desk, planning a seasonal aisle takeover, or revamping your shop shelving layout, we’ve got sturdy, stylish options built to perform in real-world retail.

Let’s break it down by display type and their best uses.

Floor-Based Displays

These are your power players—designed to hold high volumes, create impact, and stand out. They are ideal for promotional zones, aisle ends, or as focal points in your showroom.

Counter & Checkout Displays

Small, strategic displays drive last-minute sales. These use the precious real estate on your checkout desk—perfect for visual merchandising on a compact scale.

Vertical & Rotating Racks

These are great for maximising vertical space in tight corners or entryways. They add movement and encourage browsing in slower parts of the store.

Whether you're a local chemist, a boutique gift shop, or a national chain, our shop fitting experts can help you choose the right mix of shop shelving, baskets, spinners, and risers to suit your range of products.

And because we deliver Australia-wide, you're never too far from Australia's latest display solutions. So wherever your store is—from a city centre to a coastal town—you can expect fast delivery, great value, and high-quality retail fixtures that work hard and look great.

How to Choose the Right Retail Display for Your Store

It’s tempting to grab the first good-looking retail display and call it a day. But choosing the right one? That’s where the magic happens. The right display fits your range of products and supports how people shop, enhances your branding, and ultimately increases sales.

Match Product to Display Type

Not every product suits every display. Match your items to the display format that helps them shine. Here’s a handy guide:

Consider Traffic & Placement

Your store layout directly affects shopper behaviour. Where you place your product displays makes a big difference.

• High-traffic zones: Use freestanding floor displays that hold plenty of stock and can handle attention

• Checkout area: Position impulse racks and countertop displays for those last-minute buys

• Corners: Add spinners to make use of underutilised space

• Store entrance: Create a wow factor with bold display tables or an eye-catching shop fitting centrepiece

 Align Your Display to Your Brand Aesthetic

Your visual merchandising should reflect your store’s personality. Think about the look and feel you want to create.

Common Buyer Mistakes to Avoid

• Overloaded Displays: Too much on your shop display overwhelms customers—less is often more.

• Poor Placement: Avoid tucking displays behind doors or in low-traffic corners—visibility is everything.

• Style Over Sense: Don’t sacrifice function for looks—combine good design with durable, practical options.

• Neglecting Signage: Without clear pricing or promotional signage, even great acrylic displays get ignored.

• Forgetting Seasonality: Refresh your display shelving and themes often to stay relevant and exciting.

• Hard-to-Clean Fixtures: Choose displays, like wire baskets or gondolas, that are low-maintenance and hygienic.

• Cluttered Layouts: Bulky display equipment can block paths and frustrate shoppers—keep the retail environment open and easy to navigate.

Best Retail Display Tips For Australia

Want a display setup that hooks your customers? Here’s what seasoned merchandisers and shopfitters recommend:

• Use Stepped Displays: These bring products up to eye-level—prime real estate in any retail environment.

• Go Modular: Choose flexible display equipment and shop systems you can reconfigure as your store evolves.

• Add Interactive Elements: Digital screens or QR codes can boost engagement and product education.

• Light It Right: Smart lighting draws attention and improves the shopper experience—it’s one of the best ROI upgrades you can make.

Why Choose Bethel Shopfitting World?

• Trusted Experts Since 1998: We've helped shape stores across Australia for over 25 years.

• Massive Range: From classic gondolas to acrylic risers, we’ve got thousands of ready-to-ship options.

• Custom Solutions: Need something unique? We tailor designs to match your layout and brand identity.

• Nationwide Reach: With fast dispatch from Sydney, we deliver anywhere in Australia—city, coast, or country.

• Friendly & Professional: Expect expert advice, top-tier service, and real people who know retail.