Signage & Promotion

Signage & Promotion = Retail Success

Getting a shopper’s attention these days is no easy task. Your message can easily get lost between online distractions and endless in-store options. That’s where smart signage and promotional displays step in. They do more than decorate your store—communicate, influence, and convert.

At Bethel Shopfitting World, we’ve worked with Aussie retailers for over 25 years, helping them bring clarity and style to their retail environments. Whether a bustling high street shop or a quiet country chemist, the right retail signage solution can make the difference between someone walking past or in.

What Is Signage & Promotion?

Signage and promotion in retail refer to visual tools—like signs, holders, frames, and stands—that communicate offers, guide movement, and support your store’s layout. They can include everything from a bold “20% OFF” poster at the entrance to a small price label holder on a shelf edge.

These tools aren’t just about looks—they’re strategic. When used right, they steer behaviour, reinforce your brand identity, and boost conversion at every touchpoint.

What Retailers Need From Signage Solutions

To work well in a busy retail setting, signage must do a lot with very little. It needs to be punchy, practical, and easy to manage—even during a last-minute promo switch-up on a Friday afternoon.

Here’s what most store owners and merchandisers look for:

• Clear and Bold Messaging: A sign should shout, not whisper. Use large text, strong contrast, and concise copy to grab shoppers fast, especially in high-traffic areas.
• Easy to Update: Time is money. Tools like snap-frame poster holders, ticket-frame signage, or magnetic shelf signage allow for quick swaps without needing to unbolt or reprint everything.
• Professional Appearance: Scruffy signage screams “don’t buy”. Sleek A4 sign holders for retail, wall poster frames, or freestanding sign stands help create a polished vibe that builds trust.
• Adaptable Mounting Options: Not every display suits a wall. That’s why options like glass shelf sign clips, magnetic sign holders, and display sign holder stands are essential for today’s flexible layouts.
• Cost-Effective and Practical: You want signage that works just as hard as your staff. Think adjustable sign holders that don’t need tools, or shop signage holders that snap on in seconds.
• Supports Navigation and Promotions: When signage is done right, customers don’t get lost or miss a deal. Clear wayfinding paired with strong promotional call-outs improves flow and average spend.

Signage & Promotional Products We Offer

At Bethel Shopfitting World, we stock a wide range of display accessories for shop shelves and promotional sign systems designed to make your store layout sharper, more organised, and easier to update. Whether running a quick clearance sale or rolling out a full seasonal campaign, we have the tools to help you do it right, without fuss or delay.

Here’s a closer look at some of our bestselling signage and promotional display products:

Ticket Frame Display Systems

Ticket frames are a staple of any smart retail setup. Durable, bold, and endlessly reusable, they’re the go-to for displaying prices, deals, or product info.

• Ticket Frames: Plastic frames available in various colours and sizes, perfect for highlighting key products or promos. Use with stands or clips.

• Ticket Frame Stand (Adjustable Height): A freestanding ticket frame stand for product displays—great for entrances, counters, or end caps.

• Magnetic Ticket Frame Support Stand: This compact sign holder has a magnetic base, which is perfect for metal shelving units or tight shelf edges.

Shelf-Mount Sign Holders

Shelf signage is all about visibility where it counts. These accessories help you add clear, eye-level messaging where customers browse.

• Magnetic Pop Clip: This powerful magnetic sign holder for metal shelving is ideal for holding promotional tags and offers.

• Suction Pop Clip: Perfect for glass fixtures—this clip-on sign holder for retail lets you place signs exactly where you need them.

• Glass Shelf Label Holder: A sleek, secure way to attach pricing info to 6mm shelves. These work beautifully in cosmetics or electronics displays.

• L-Shape Under Shelf Holder: Designed to hold signage beneath shelves, these create clear, aisle-facing messaging.

• Adjustable Magnetic Holder with Hooks: Ideal for hanging sign support for stores, banners, or lightweight posters at custom heights.

• Large Magnetic Sign Holder: Heavy-duty support for bigger signs—great when visibility is key.

• Shelf Edge Label Holder: Keep pricing neat and uniform across shelves. Essential for grocery and pharmacy layouts.

Wall & Poster Display Solutions

Posters help deliver messages at a glance. Whether you’re displaying brand imagery or service info, these tools make switching them out simple and professional.

• Retail Snap Open Poster Frames: These snap frames (aluminium) open from the front, so you can refresh posters without taking them off the wall.

• Magnetic Poster Holders: These transparent holders, with a sticky back and magnetic closure, are ideal for fast sign swaps on glass or smooth walls.

Clip-Based Display Tools

Sometimes, you need signage that can adapt to unusual angles or limited space. Our clip-based options are handy for this.

• Magnetic Clip for Ticket Frames: Snap your signage onto a metal surface in seconds. It's simple, fast, and requires no tools.

• Pop Clip Sign Holder: Flexible and grippy, these attach to baskets, wire bins, or crate edges—perfect for highlighting specials or bundled deals.

• Clip Strip Display (12 Station): Hang impulse items next to your POS sign holder or at checkout to encourage last-minute purchases.

• Sign Stands for Promotions: Lightweight and portable freestanding sign stands are ideal for temporary campaigns, floor promotions, or high-traffic areas.

Choosing the Right Signage Setup for Your Store

Not all fixtures are equal, and your signage shouldn’t be either. The secret to a clean, effective setup is matching the right holder to the right surface. Here’s how to get it spot on, whether you're kitting out a full store or just refreshing your point of sale signage.

For Metal Fixtures

When working with metal shelves or racking, go magnetic. These products give you a strong hold with zero damage and no tools required:

• Magnetic sign holders for metal shelving

• Magnetic clip for ticket frames

• Large magnetic sign holder

• Adjustable magnetic holder with hooks

For Glass Shelving

Sleek glass calls for subtle, non-damaging attachments. Suction and clip-on solutions keep things elegant and functional:

• Suction pop clip

• Glass shelf sign clip

• Glass shelf label holder

For Freestanding Areas

Need signage away from your fixtures? Portable stands are perfect for entrances, aisles, and display hotspots:

• A ticket frame stands for product displays

• Freestanding sign stands

• Retail snap-open poster frames

For Promotions & POS

Impulse buys live and die by visibility. These signage accessories help your promos pop right where they matter most:

• Pop clip sign holder

• Clip strip display

• Promotional sign clips

• Shelf edge label holder

• Clip-on sign holder for retail

Why Buy From Bethel Shopfitting World?

With over 25 years of experience helping retailers stand out, we’ve learned a thing or two about what works on the shop floor. Here's why thousands of Aussie businesses trust us for retail signage solutions:

1. One-Stop Shop: From poster frames for walls to display sign holder stands, we stock everything under one roof. No more chasing multiple suppliers.
2. Quality Build: All our products use commercial-grade materials—tough enough for the daily hustle, stylish enough for your brand image.
3. Retail Ready: Our visual merchandising accessories are designed to handle quick changes, busy sales, and tight turnaround times.
4. Trusted by Aussie Retailers: Since 1998, we’ve supplied promotional display stands and signage tools across the country, including regional areas. With our large Sydney warehouse, dispatch is fast, reliable, and factory-direct.